My mother never wears much makeup. She works long hours so she only really spends time on her makeup when she goes out. When I was young I vividly remember, watching her do her makeup to go out. As a little kid, I was obsessed. I couldn’t wait for the days that I would be able to wear all that makeup. A few times, before getting ready, she would wink at me in the mirror and tell me, “Its time to break out the warpaint”.
When I was young, I never understood why my mother or other women would refer to makeup as warpaint. Warpaint was supposed to be intimidating. Makeup didn’t make my mother look intimidating, it made her look prettier.
In the last three years, I’ve become obsessed with makeup. With that obsession has finally come understanding. When I put on my makeup, I feel different, more invincible. Apparently, I am not alone in this because, in my research, I found that “Nearly half of women in the United States feel that wearing makeup makes them in control.” and
“82% of women believe wearing makeup makes them feel more self-confidence.”
This is something that I relate to. When I wear makeup, I feel better about myself. I feel more in control of my day. These feelings can come from taking 15 minutes to put on a little mascara, and lip gloss or they can come from 45 minutes spent fixing my entire face. Makeup relaxes me, and I don’t feel like myself without it.
Almost half of the women in the US feel the same way. According to further research, “the average woman owns a whopping 40 makeup products … Even more shocking: On average, women typically only use five of those 40 products.” Personally, I have a lot more than just 40 products and I typically use more than five every day.
Makeup makes women feel a certain way so they are constantly buying more, even though they may not need it. In the United States, cosmetics are no joke. The industry is always growing, there are hundreds of well-known brands and more, smaller, indie, brands all over the world. “The United States cosmetic industry is the largest in the world estimating a total revenue of $54.89 billion.” This ever growing industry is a wonder to me.
Every day, brands are launching newer and more innovative products. A lot of women feel like they need their warpaint at some point in their lives. Throughout this semester, I am going to cover a variety of topics involving makeup. I want to talk about my experiences with it while I delve into the psychology behind it. I want to talk about brands and new products while looking at the growth of the industry and economics. This is my introductory post so, get ready, I’m putting on my warpaint and heading into the wide world of makeup.