Let’s talk about fall launches

Before my last post, I wanted to take the time to discuss some exciting new products that are going to be launching in the upcoming months. Discussing new product is on of my favorite things to do.

Morphe Brushes:

Morphe is a small cosmetics company located in California. Their products are sold primarily online. They are popular for their quality brushes and eyeshadow palettes. Many YouTube makeup artists love Morphe for their quality and affordability. Recently, they launched their highly anticipated collaboration palette with Jaclyn Hill. Jaclyn Hill is one of the more popular beauty vloggers in the online makeup world. She has had many successful collaborations.

The Jaclyn Hill palette first launched on June 21st. With 35 beautiful, creamy, and blendable shadows, competitively priced at $38, the palette sold out in under an hour. Its relaunch on July 18th also sold out in under an hour. If you’re interested in getting the palette, thankfully, Morphe is restocking in higher quantities this month. This palette is a must have for all makeup enthusiasts.

Too Faced Cosmetics:

Too Faced is a well-known cosmetics company and is sold by many cosmetic retailers across the country. In Ultas across the country, they recently launched new shades of their Born This Way concealers and foundations, creating a wider variety of colors for people everywhere. In addition to the new shades, there is now a Born This Way setting powder and a new line of Melted Latex highly pigmented lip glosses. One of their more popular products their Hangover Rx 3-in-1 primer has been adapted into a spray for priming, setting, or refreshing makeup.

One of their more popular products their Hangover Rx 3-in-1 primer has been adapted into a spray for priming, setting, or refreshing makeup. The 3-in-1 primer and spray are amazing products for any makeup artist. They contain three key ingredients coconut water for hydration, alpine rose to brighten the skin, and Hyaluronic acid to lock in hydration and smooth out fine lines.

Their most exciting launch of the season will be available on September 1st. Last year they launched the Sweet Peach palette. The palette sold out quickly, was reformulated and relaunched for the holiday season. Due to the incredible popularity of the palette,, they have expanded on it and created an entire peach line.

The new line will be sold exclusively at Sephora. It includes an eyeshadow palette that contains 12 peachy-toned matte shadows. There will be 12 shades of a peach and sweet fig cream infused, comfort matte finish foundation. A peach line of lipsticks, blushes, highlighter, bronzer, setting spray and primer will also be included in the line.

Anastasia Beverly Hills:

ABH Cosmetics is a well-known company for their high-quality lip, eyebrow, and eye products. Recently they have launched the Subculture palette, which has 14 shades that perfectly complement the well loved Modern Renaissance palette. This palette was highly anticipated and it sold out on their website pretty quickly.

I wouldn’t be rushing out to buy this palette though. There have been a lot of negative reviews about the palette and people are disappointed. The shadows are not made with the same quality as previous palettes, they are powdery and unblendable. There have been comments that the shadows crumble as soon as they are touched with brushes.

The company as addressed the reviews in a statement. “Now since our mattes are pigmented, they’re soft pressed (within the specs that pass a drop test) but not so soft, that they would not pass that drop test. All production has a tiny % of leeway for random issues/defect because nothing is perfect. That’s why we have customer service, who is happy to replace or return a product.” Due to a mistake in the pressing of the shadows, people everywhere are unhappy. This is one launch that I will be waiting a few months to get.

 

 

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My campaign

This week, I’m focused on creating a social media campaign for Empower You. Essentially, Empower You is a foundation to donate cosmetics to those in need while at the same time promoting proper disposal of cosmetic waste, recycling, and a cleaner environment. We will use recycled materials for packaging and print materials. The main focus is helping people who cannot afford cosmetics to have a few things they can use to feel better physically, emotionally, and mentally. It has been proven that people who look good also feel good.

To create a successful campaign, first I need to know where to market it.

For my social media campaign, I would focus on the sites that I know are most popular, In the top 15 most popular social networking sites, Facebook is number one, with Youtube, Instagram, and Twitter following. With those sites consistently performing better than others, I know I could reach a wider variety of people.

Among many makeup artists, YouTube is a go-to resource. In fact from tutorial videos, I learned a lot of what I know now. YouTubers and beauty vloggers discuss everything from technique to product. I would have an ad for my campaign to be run before makeup tutorials. This would ensure that people everywhere interested in makeup tutorials could be exposed to this campaign.

I would primarily focus my efforts on Youtube, but I would still market on Facebook, Instagram, and Twitter. For all three, I could use the same materials. This way my campaign’s message will stay consistent. A compelling image paired with the campaign’s hashtag and a brief bit of copy to explain the foundation will be successful in reaching people.

Now that my plan of attack is squared away I have to come up with an actual idea for the campaign.

The hashtag I want to use is #EmpoweringAll. For my secondary posts on Twitter, Facebook, and Instagram, I would like to use photos that show side by side comparisons of women that the foundation has helped, before and after their experience. It is my hope that there will be a dramatic difference with the after photos showing women that look more confident. The copy will be brief and it will invite others to share their stories along with the campaign’s hashtag.

For my ad that I want to air on YouTube videos, I  want it to be a brief walk through of the main goals of the foundation. In that ad, I want to use the women from the photos and have them give a brief statement on how they were helped by the foundation. I also want to show their before and after pictures and the hashtags. This will keep the tone of the campaign consistent.

 

Elizabeth Arden’s #PinItToGiveIt

In 2012 Elizabeth Arden started a social media campaign called #PinItToGiveIt. This campaign was made for Pinterest. With each repin of one of their posts, they donated a product to the Look Good Feel Better Foundation. This foundation is dedicated to improving the quality of life and self-esteem of those undergoing cancer treatment. The program offers complimentary group, individual, and online sessions that teach beauty techniques to help people with cancer to face their diagnosis with greater confidence.

During cancer treatments, many people undergo radical physical changes. They lose weight, their skin texture can change, and for many, their hair can fall out. This is a difficult time for many people undergoing treatment. Cosmetics are empowering tools for people everywhere, especially those who are going through difficult cancer treatments. Giving someone the tools to enhance their looks can improve their attitude and outlook on life.

On a more personal note, I have helped a lot of customers at Ulta who are going through treatment. I have taught them simple tips and tricks with cosmetics so that they can comfortably do them on their own. I’ve also recommended videos for them to watch if they have any questions. The most common thing I’ve heard is “I have cancer, but I don’t want to look sick…” I do everything in my power to help them leave the store with everything they need to help them look and feel better. It is one of the most rewarding parts of my job.

This Pinterest campaign took place three years ago. Scrolling through the Elizabeth Arden posts that feature the #PinItToGiveIt campaign, on average, each one got between 200 and 700 repins. In 2012, the first year the campaign ran, they donated around 7,000 lipsticks. The campaign was considered a success and brought back in following years.

Today, 7,000 repins would not be considered nearly as successful when there are videos of cats or puppies that get millions of views each day.

In my opinion, this campaign could have been more successful if it had been expanded to other social media platforms. Pinterest is a great site but I feel that it was not as popular as other sites such as Facebook or Twitter, back in 2012. Social media has grown so much in the last five years.

Many companies campaign via social media rather than commercials because it is a faster way to spread information to millions of people across the globe.

I chose this campaign to examine because it is working to empower women. This is one of the goals of my ideal foundation. The women that Elizabeth Arden and the Look Good Feel Better Foundation are looking to empower people who are going through a difficult battle. My foundation is looking to do the same thing for people who cannot afford cosmetics. I would work to campaign across the biggest social media platforms such as Facebook, Instagram, and Twitter.

What is a primer?

Google defines a primer as “a cosmetic applied to the face before another product, intended to improve the coverage and lasting effect of the second product” In addition to that, primers are comparable to double sided tape, they stick to your face and then they stick to your product.

Primers are made for a variety of different products. There are primers for foundations, mascara, eyeshadow, lipstick, and even eyebrows. As cosmetics have been around for many centuries, primers are relatively new to the scene. Primers are important because they provide a base for your makeup. That base makes your makeup wear longer and go on smoother.

In addition to making makeup last longer, primers also create a barrier between your skin and your makeup. That barrier prevents a ton of makeup from sinking into your pores. Face primers are available in multiple forms, cream, lotion, powder, water, oil, and gel. Most primers have a silicone base or element for its smoothing properties. There are primers that can target and even help treat certain skin conditions. Smashbox has one of the widest selections of corrective primers. There are primers for hydration, mattifying, sun protection, blemish prevention, pore minimizing, color correction, redness reduction, and radiance boosting.

For those who focus on their eye makeup, eyelid primers are very important. They do a great job of preventing your eye makeup from creasing. In addition, they also make the colors bolder and more blendable. Instead of different formulas for protecting the skin, eyelid primers come in different colors. Urban Decay is a cosmetics company known for their eyeshadow palettes and their eyelid primers. Their primers come in a variety of shades, from shimmers to nude mattes.

Lash primers are becoming more and more popular. They typically come in white which dries clear on the lashes. Lash primers lengthen, separate, and condition lashes before mascara is applied. Lancome has one of the best selling lash primers on the market. Their primer is infused with D-Panthénol and Vitamin E to condition the lashes and help them grow. Lash primers, like other primers, help the product to adhere to the lashes and prevent flaking.

Lip primers are less popular than other primers. They are usually water or gel based. Lip primers are more commonly used with liquid lipsticks. Liquid lipsticks dry matte and tend to dry out lips. Using a primer with a liquid lip will create a barrier that will prevent lips from getting dry and uncomfortable.

 

 

Keeping up with the trends

This week I am going to write a how-to for one of the more recent and more popular trends: color correcting. There are many different products that you can use for color correction including lotions, serums, and primers. I’m more focused on the concealers for this article because currently, they are more popular.

Color correction is simply using contrasting colors to correct skin imperfections. Recently, when you walk into a cosmetics store, in addition to a variety of concealers in skin tones, you can find concealers that are green, peach, yellow, baby pink, and lilac. When I’m working, at least once a shift I am approached by someone who is looking to learn about color correction, so I decided that it would be a perfect subject for a little ‘how-to’ piece.

Color correction is a great technique to use because it is simple and it prevents people from painting on thick layers of makeup to hide imperfections.

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Let’s start with peach to orange toned concealers. These tones are the most popular because they correct blueness. Where do most people have blueness in their face? Under their eyes. During finals week, peach toned concealers are a necessity for me. Stress and lack of sleep bring everyone’s dark circles out. To use peach tone concealers, I typically recommend using a brush or a beauty blender to apply a small amount under your eyes. Follow with your foundation and typical makeup routine. Because color correctors are usually thin, I wear foundation and a normal toned concealer on top of it.

The next color concealer that everyone is looking for is green. Green is popular because it cancels out redness. Typically green is applied around the nose, on the cheeks, and over blemishes. To apply, use a small brush or beauty blender, and blend until smooth. Follow with your foundation and normal beauty routine.

Up next is yellow. Yellow is kind of a super color because it can correct mild redness and it can be used to cover up purple. If your under eye area is more purple than blue, yellow is going to be your saving grace. I personally do not use a yellow concealer, but I use foundations with yellow tones to cancel out my redness. The technique for yellow tone concealers is the same for peach and green, you can use a small brush to apply under your eyes or wherever mild redness is apparent, then blend out until its smooth. Follow with the rest of your normal makeup routine.

Baby pink is popular with more mature crowds. It brightens dark spots and dullness and is particularly successful in covering sun/age spots. Like the other color correction concealers, apply it with a small brush or beauty blender, blend until smooth, and follow with your foundation.

Lilac is the least important one I’m going to talk about because I feel that it is less popular and many people don’t really like it. Lilacs only really work on fairer folk. If you have any yellow, sallow undertones in your face, purples are going to cancel them out. Same technique as the other colors, apply with a small brush or sponge, blend until smooth, and follow with your normal routine.

Red/deep orange are last, these two are less popular so I’m going to talk about them together. Reds work to cancel out greens while deep orange cancels out deep blues. These are helpful for very dark skin tones and interestingly enough, tattoos. Covering up tattoos with normal skin toned concealers is very difficult. Reds and deep oranges work to cancel out the deep blue/black ink used in tattooing. If you’re going on a job interview and looking to hide a tattoo, apply a bit of red/red-orange lipstick over that you will want to put a skin-toned foundation. The makeup will have to be applied thickly. To ensure that it doesn’t smear or get on your clothes, follow with a really fine setting powder to hold everything in place.

I hope this was an informative piece and even though it wasn’t a step-by-step walkthrough of how to do something, it gives you a good idea of what colors you want to look for to correct any skin imperfections.

 

The most important opinions

This week I am writing a response to an article I read recently. This article, and others like it, provide women with important information, they provide us with a strategy. The articles I looked at all covered similar topics, makeup trends that men hate. The articles came from reputable sources that as a woman, I go to for all important information, Cosmopolitan, and Allure. It is very important for all women to know what makeup or beauty trends that men find unattractive, how else are we supposed to find boyfriends who will eventually marry us, financially support us and give us children?

So ladies, pay close attention, I’m going to go through several beauty mistakes that men find intolerable. there is a definite trend here and let’s see if you can pick up on it.

First up, a bold lip. “When it comes to lipstick shades… it’s hard to blame them [guys] when every kiss carries the risk of clown face. Keep lips simple with a neutral pink lipstick.” Guys aren’t going to want to kiss you if you’re going to get color smeared all over their mouths! We should not be overdrawing our natural lips and be coloring them in with outrageous colors. Now you should all be going through your lipstick collections and discarding the bright reds, fuschias, and purples. Stick to lipsticks that are a few shades lighter or darker than your natural lip color. While on the topic of your lips, stay away from sticky glosses they are definitely not kissable.

Next up, smokey eyes. Girls, stay away from darker eyeshadows, you’re not doing yourself any favors. “Things can get ugly fast when heavy, dark shadows are piled on top of each other.” stick to the more natural colors, for example, softer browns work wonders to enhance your eyes and draw in potential suitors. In an article on Total Beauty, several guys clearly voiced their disdain for dark smokey eyes, one even stating “If you want to look like a crack head … you are doing a great job.” So help yourself out by getting rid of your dark eyeshadows in favor of a more natural color palette.

Now let’s talk about your skin. Now there are a few different things that men hate when it comes to a woman’s skin, the first on being caked on foundation. On Cosmopolitan, several men stated that this was the worst makeup offense for a woman, “Its always when they put too much makeup to cover stuff up. It makes their face look too smooth. Its too much.” Sticking to a lightweight foundation, minimal powder, and minimal concealer will achieve a more natural look. Heavy foundation makes you look too fake. On the topic of foundations, in addition to buying one that is light weight, you need to be sure that it matches your skin tone exactly. Many men are offended if they can spot a difference in color between your face and body.

While on the topic of face makeup and skin, men also are turned off by too much bronzer of self-tanner. These are both products that make you too orange and can potentially transfer to his clothing. Keep in mind, before you reach for your favorite bronzer or self-tanner, you would probably be better off going to sit in the sun for a more natural sunkissed glow.

Were you able to spot the trend yet? Guys prefer makeup that is natural. They like the no makeup, makeup look because they feel like they are seeing the real you. Too much fake tan, foundation, dark eyeshadow and red lipstick make men feel deceived. They want to see the real you. Guys don’t want to be faked out by a glittery cut crease, flawless contour, and highlight from the gods. If you are seriously looking for a man to marry, you need to leave behind the excessive and eccentric trends and stick to a more natural look. Makeup is not art it is a way to subtly enhance your natural beauty.

Thankfully, there are many articles about makeup trends that men don’t find attractive and they are readily available to all. Just the other day I saw a few articles on Facebook and one headlining Cosmopolitan’s Snap Story. Thankfully, there are many young and impressionable women exposed to these articles so they can learn at a young age what they need to do to make themselves more attractive to men. In closing, I am so very grateful to the men that provide their opinions on makeup. As a woman, I find it difficult to make decisions for myself especially when it comes to makeup so I am grateful for the extra guidance.

**This entire article is meant for satire and it in no way reflects my actual views**