A final farewell

Well, summer semester has come to an end and this will be my last post for the class. At the start of the semester, we were asked to develop a persona. My persona is Olivia Sawyer, a makeup enthusiast that works part time in a makeup store. Everything that I’ve written about this semester relates to makeup, a topic that I am incredibly passionate about.

As the semester draws to a close, I am still passionate about makeup and I feel that I know more now thanks to some extensive research.

In my first actual post, which I ended up naming this blog after, I delved into my history with makeup and why it is important to me. In my post after that, I wrote a satirical piece on men’s opinions about makeup. These two pieces changed my perspective on this class.

For me, writing has always been a hassle and reading about writing is just as bad. I viewed this course as nothing but a necessary evil because I was taking it over the summer. A course for writing and reading over the summer? Pure torture. But this course assigned a reasonable amount of reading that was actually very compelling. Each week a new reading helped make me conscious of mistakes I was making. Being able to choose any topic to write about really helped to keep me interested in the course.

Each week there was a new writing assignment and for the most part, the words flowed easily. The two posts I mentioned were fun to write and inspired me to try and be more compelling in my other posts. I was writing about a topic I loved, and that kept me more engaged. This class helped me to develop a distict voice in my writing. Due to the fact that I enjoyed posting to this blog, I may continue. I have had several people outside the class like my posts. That is enough encouragement for me to want to continue.

I feel that this class has developed my writing in a positive way. I have learned a few things about how to make my writing successful and I believe that many of the skills I learned will translate well into future writing assignments.

As a designer, there is not a lot of writing required, but I do need to know how to write about my work and discuss my design choices. There is not a lot of room for long-winded essays so the most helpful skill I learned was how to be more concise with my writing. I can confidently say that my writing is more clear and to the point than it was. A lot of that is attributed to the fact that we had to use Twitter often. Twitter only allows you to tweet 140 characters or less;  clear and concise is key.

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Beauty and Madness

*Fade in to a woman’s face*

*She is telling a story about a crazy client she dealt with*

*Before getting to the best part of the story, she fades out and is replaced by someone else*

“Want to hear more? Be sure to buy the book, ‘Beauty and Madness: The Good, The Bad, and The Ugly for Makeup Artists.’ A sure-to-be NY Times best seller, This book dives into the lives of makeup artists everywhere.”

“Submissions are currently open for any makeup artists willing to share their stories. We are looking for stories that are funny, horrifying, sad, and sweet. Working as a makeup artist can lead to some pretty interesting stories and we are looking to publish those stories for the enjoyment of the public.”

“Now is your chance to share your stories with the world, to make them laugh, to make them cry, and to make them cringe at all of the trials you’ve faced as a makeup artist. This is it a tell all that women everywhere have been waiting to read”

 

*fade out with the submission link and social media links on the page*

My Proposal

What happens to the makeup that doesn’t sell in stores? There is not a lot of information about what happens to makeup that is pulled off the shelves suddenly. In many cases, there may have been something wrong with the product and it has to be properly disposed of. But what about the seasonal products that get pulled off the shelves and sent back to the vendors? Is it thrown away or recycled for reuse? What about the makeup that sells and then gets returned? When makeup is returned, it automatically gets thrown away.

But this begs the question, why should anyone care?

As a nation, we produce more waste than any other country in the world. I think that we should be doing everything we can to reduce the amount of waste we produce. We should be reusing and recycling as much as we can. But how does this apply to makeup?

I am proposing that a foundation is started to reduce, reuse, and recycle makeup products and packaging. The goals of this foundation are to reduce waste and to empower women everywhere.

For the makeup that is slated for destruction, I am proposing that it is donated to those in need. People who are struggling whether it be financially, physically, or emotionally. In previous articles I’ve touched upon the fact that more than half of women feel more in control, and more confident when wearing makeup. Everyone deserved to feel confident. Makeup may not be helpful to many struggling, but it has been proven that if you look good, you feel better.

For the products that cannot be salvaged or donated, I’m suggesting that retailers make sure they are recycling all of the plastic containers and cardboard packaging. These materials can be reprocessed and reused for any materials that the foundation will need. For example the foundation will take a small box made of recycled materials to hold the products being donated to individuals. This foundation will also need marketing materials that can be printed on paper that has been recycled from discarded packaging. In addition to starting a foundation that will help those in need, I feel strongly about it being green as well.

To start this foundation, I will first need to reach out to the people in charge of large cosmetic retailers. Those people will have to implement changes in the way their companies run. Disposal of products will have to be done carefully so that we can salvage whatever cardboard or plastics possible. I will also need to reach out to vendors asking them to donate the products that they call back after certain promotions.

For this foundation to be successful, it needs a lot of help from companies that want to do good for people and for the environment. I would need donations of product, and restructuring of retailer’s waste disposal guidelines.

Do you know what would be great?

A foundation to empower those in need:

I work in a makeup store and every few weeks we get these orders to destroy products in the field or to send them back to the vendor. What happens then? Vendors send them out to stores like TJ Maxx or Marshalls to be sold at lower prices, or they end up in the dumpster behind the store, destroyed beyond recognition.

I’m proposing a foundation that would work with the big vendors and makeup stores to donate the products slated for disposal. Previous research has shown that makeup can makeup can make women feel more confident but makeup is also expensive. The positive and empowering effects of makeup should not be limited to the women who can afford it. Makeup that is going to be thrown out should be offered to those in shelters and those of low income. No woman should be deprived to the positive feelings that makeup evokes.

A device to help save money:

When it comes to beauty, skincare, and hair care products, we tend to use too much. I propose that we come up with a refillable device. For skincare, it would have 4 compartments that would be labeled ‘cleanser,’ ‘toner,’ ‘serum,’ and ‘moisturizer’. At the push of each button, the appropriate amount of product will be dispensed. This ensures that there is less waste and that people have to buy the products less often. It also ensures that people follow an appropriate skincare regimen so their skin can live up to its potential.

This product can be made in multiple versions, one of which can be a shower unit so that it dispenses the correct amount of shampoo and conditioner. Those products are wasted and overused all the time.

My midterm self-evaluation

Due to the fact that I am more than a little obsessed with makeup, I decided to make it my topic of discussion for this blog. I have written three articles that I believe are very successful. My favorite pieces from this semester are Break out the Warpaint, The most important opinions, and What is a primer.

In writing each piece, the words just poured out of me. I have never been a big fan of writing, but for this topic, I found that I am incredibly passionate, and have quite a bit to say. I feel that my voice is successful because my pieces are well written and well researched. My love of makeup shines through in the pieces that I write.

I thoroughly enjoy writing about makeup and for the second half of the semester I want to spend more time looking into actual makeup companies. I want to write about some of the incredible companies like Tarte and Urban Decay. I also want to write more pieces like my piece on color correction. I love writing about trends and new techniques so I want to pursue some more pieces like that.

I definitely need to start posting more often. I feel like I have so many ideas that sometimes its hard to nail down exactly what I want to talk about. For the rest of the semester, I am going to nail down a schedule and try to post new material twice a week.

 

My submission plan

My article praises makeup for the way that it inspires and empowers people everywhere. This article successfully puts into words how I feel about makeup. My target audience is people who tend to critique makeup and write it off as a waste of time and money. Makeup should empower people and make them feel like the best version of themselves.

I will submit my article to several places. I will be submitting it to:

For each site, I am able to submit my article online after creating an account.