What happens to the makeup that doesn’t sell in stores? There is not a lot of information about what happens to makeup that is pulled off the shelves suddenly. In many cases, there may have been something wrong with the product and it has to be properly disposed of. But what about the seasonal products that get pulled off the shelves and sent back to the vendors? Is it thrown away or recycled for reuse? What about the makeup that sells and then gets returned? When makeup is returned, it automatically gets thrown away.
But this begs the question, why should anyone care?
As a nation, we produce more waste than any other country in the world. I think that we should be doing everything we can to reduce the amount of waste we produce. We should be reusing and recycling as much as we can. But how does this apply to makeup?
I am proposing that a foundation is started to reduce, reuse, and recycle makeup products and packaging. The goals of this foundation are to reduce waste and to empower women everywhere.
For the makeup that is slated for destruction, I am proposing that it is donated to those in need. People who are struggling whether it be financially, physically, or emotionally. In previous articles I’ve touched upon the fact that more than half of women feel more in control, and more confident when wearing makeup. Everyone deserved to feel confident. Makeup may not be helpful to many struggling, but it has been proven that if you look good, you feel better.
For the products that cannot be salvaged or donated, I’m suggesting that retailers make sure they are recycling all of the plastic containers and cardboard packaging. These materials can be reprocessed and reused for any materials that the foundation will need. For example the foundation will take a small box made of recycled materials to hold the products being donated to individuals. This foundation will also need marketing materials that can be printed on paper that has been recycled from discarded packaging. In addition to starting a foundation that will help those in need, I feel strongly about it being green as well.
To start this foundation, I will first need to reach out to the people in charge of large cosmetic retailers. Those people will have to implement changes in the way their companies run. Disposal of products will have to be done carefully so that we can salvage whatever cardboard or plastics possible. I will also need to reach out to vendors asking them to donate the products that they call back after certain promotions.
For this foundation to be successful, it needs a lot of help from companies that want to do good for people and for the environment. I would need donations of product, and restructuring of retailer’s waste disposal guidelines.