Let’s talk about fall launches

Before my last post, I wanted to take the time to discuss some exciting new products that are going to be launching in the upcoming months. Discussing new product is on of my favorite things to do.

Morphe Brushes:

Morphe is a small cosmetics company located in California. Their products are sold primarily online. They are popular for their quality brushes and eyeshadow palettes. Many YouTube makeup artists love Morphe for their quality and affordability. Recently, they launched their highly anticipated collaboration palette with Jaclyn Hill. Jaclyn Hill is one of the more popular beauty vloggers in the online makeup world. She has had many successful collaborations.

The Jaclyn Hill palette first launched on June 21st. With 35 beautiful, creamy, and blendable shadows, competitively priced at $38, the palette sold out in under an hour. Its relaunch on July 18th also sold out in under an hour. If you’re interested in getting the palette, thankfully, Morphe is restocking in higher quantities this month. This palette is a must have for all makeup enthusiasts.

Too Faced Cosmetics:

Too Faced is a well-known cosmetics company and is sold by many cosmetic retailers across the country. In Ultas across the country, they recently launched new shades of their Born This Way concealers and foundations, creating a wider variety of colors for people everywhere. In addition to the new shades, there is now a Born This Way setting powder and a new line of Melted Latex highly pigmented lip glosses. One of their more popular products their Hangover Rx 3-in-1 primer has been adapted into a spray for priming, setting, or refreshing makeup.

One of their more popular products their Hangover Rx 3-in-1 primer has been adapted into a spray for priming, setting, or refreshing makeup. The 3-in-1 primer and spray are amazing products for any makeup artist. They contain three key ingredients coconut water for hydration, alpine rose to brighten the skin, and Hyaluronic acid to lock in hydration and smooth out fine lines.

Their most exciting launch of the season will be available on September 1st. Last year they launched the Sweet Peach palette. The palette sold out quickly, was reformulated and relaunched for the holiday season. Due to the incredible popularity of the palette,, they have expanded on it and created an entire peach line.

The new line will be sold exclusively at Sephora. It includes an eyeshadow palette that contains 12 peachy-toned matte shadows. There will be 12 shades of a peach and sweet fig cream infused, comfort matte finish foundation. A peach line of lipsticks, blushes, highlighter, bronzer, setting spray and primer will also be included in the line.

Anastasia Beverly Hills:

ABH Cosmetics is a well-known company for their high-quality lip, eyebrow, and eye products. Recently they have launched the Subculture palette, which has 14 shades that perfectly complement the well loved Modern Renaissance palette. This palette was highly anticipated and it sold out on their website pretty quickly.

I wouldn’t be rushing out to buy this palette though. There have been a lot of negative reviews about the palette and people are disappointed. The shadows are not made with the same quality as previous palettes, they are powdery and unblendable. There have been comments that the shadows crumble as soon as they are touched with brushes.

The company as addressed the reviews in a statement. “Now since our mattes are pigmented, they’re soft pressed (within the specs that pass a drop test) but not so soft, that they would not pass that drop test. All production has a tiny % of leeway for random issues/defect because nothing is perfect. That’s why we have customer service, who is happy to replace or return a product.” Due to a mistake in the pressing of the shadows, people everywhere are unhappy. This is one launch that I will be waiting a few months to get.




What is a primer?

Google defines a primer as “a cosmetic applied to the face before another product, intended to improve the coverage and lasting effect of the second product” In addition to that, primers are comparable to double sided tape, they stick to your face and then they stick to your product.

Primers are made for a variety of different products. There are primers for foundations, mascara, eyeshadow, lipstick, and even eyebrows. As cosmetics have been around for many centuries, primers are relatively new to the scene. Primers are important because they provide a base for your makeup. That base makes your makeup wear longer and go on smoother.

In addition to making makeup last longer, primers also create a barrier between your skin and your makeup. That barrier prevents a ton of makeup from sinking into your pores. Face primers are available in multiple forms, cream, lotion, powder, water, oil, and gel. Most primers have a silicone base or element for its smoothing properties. There are primers that can target and even help treat certain skin conditions. Smashbox has one of the widest selections of corrective primers. There are primers for hydration, mattifying, sun protection, blemish prevention, pore minimizing, color correction, redness reduction, and radiance boosting.

For those who focus on their eye makeup, eyelid primers are very important. They do a great job of preventing your eye makeup from creasing. In addition, they also make the colors bolder and more blendable. Instead of different formulas for protecting the skin, eyelid primers come in different colors. Urban Decay is a cosmetics company known for their eyeshadow palettes and their eyelid primers. Their primers come in a variety of shades, from shimmers to nude mattes.

Lash primers are becoming more and more popular. They typically come in white which dries clear on the lashes. Lash primers lengthen, separate, and condition lashes before mascara is applied. Lancome has one of the best selling lash primers on the market. Their primer is infused with D-Panthénol and Vitamin E to condition the lashes and help them grow. Lash primers, like other primers, help the product to adhere to the lashes and prevent flaking.

Lip primers are less popular than other primers. They are usually water or gel based. Lip primers are more commonly used with liquid lipsticks. Liquid lipsticks dry matte and tend to dry out lips. Using a primer with a liquid lip will create a barrier that will prevent lips from getting dry and uncomfortable.



Keeping up with the trends

This week I am going to write a how-to for one of the more recent and more popular trends: color correcting. There are many different products that you can use for color correction including lotions, serums, and primers. I’m more focused on the concealers for this article because currently, they are more popular.

Color correction is simply using contrasting colors to correct skin imperfections. Recently, when you walk into a cosmetics store, in addition to a variety of concealers in skin tones, you can find concealers that are green, peach, yellow, baby pink, and lilac. When I’m working, at least once a shift I am approached by someone who is looking to learn about color correction, so I decided that it would be a perfect subject for a little ‘how-to’ piece.

Color correction is a great technique to use because it is simple and it prevents people from painting on thick layers of makeup to hide imperfections.


Let’s start with peach to orange toned concealers. These tones are the most popular because they correct blueness. Where do most people have blueness in their face? Under their eyes. During finals week, peach toned concealers are a necessity for me. Stress and lack of sleep bring everyone’s dark circles out. To use peach tone concealers, I typically recommend using a brush or a beauty blender to apply a small amount under your eyes. Follow with your foundation and typical makeup routine. Because color correctors are usually thin, I wear foundation and a normal toned concealer on top of it.

The next color concealer that everyone is looking for is green. Green is popular because it cancels out redness. Typically green is applied around the nose, on the cheeks, and over blemishes. To apply, use a small brush or beauty blender, and blend until smooth. Follow with your foundation and normal beauty routine.

Up next is yellow. Yellow is kind of a super color because it can correct mild redness and it can be used to cover up purple. If your under eye area is more purple than blue, yellow is going to be your saving grace. I personally do not use a yellow concealer, but I use foundations with yellow tones to cancel out my redness. The technique for yellow tone concealers is the same for peach and green, you can use a small brush to apply under your eyes or wherever mild redness is apparent, then blend out until its smooth. Follow with the rest of your normal makeup routine.

Baby pink is popular with more mature crowds. It brightens dark spots and dullness and is particularly successful in covering sun/age spots. Like the other color correction concealers, apply it with a small brush or beauty blender, blend until smooth, and follow with your foundation.

Lilac is the least important one I’m going to talk about because I feel that it is less popular and many people don’t really like it. Lilacs only really work on fairer folk. If you have any yellow, sallow undertones in your face, purples are going to cancel them out. Same technique as the other colors, apply with a small brush or sponge, blend until smooth, and follow with your normal routine.

Red/deep orange are last, these two are less popular so I’m going to talk about them together. Reds work to cancel out greens while deep orange cancels out deep blues. These are helpful for very dark skin tones and interestingly enough, tattoos. Covering up tattoos with normal skin toned concealers is very difficult. Reds and deep oranges work to cancel out the deep blue/black ink used in tattooing. If you’re going on a job interview and looking to hide a tattoo, apply a bit of red/red-orange lipstick over that you will want to put a skin-toned foundation. The makeup will have to be applied thickly. To ensure that it doesn’t smear or get on your clothes, follow with a really fine setting powder to hold everything in place.

I hope this was an informative piece and even though it wasn’t a step-by-step walkthrough of how to do something, it gives you a good idea of what colors you want to look for to correct any skin imperfections.